Embrace pure, clean, and natural above everything else. Free of formulas that harm our hair and the environment, Aluram has distilled haircare to its most simple and beautiful form. From the first ingredient to the last, devotion to a modern, clean, and plant-driven approach allows meaningful “beauty beyond compromise.”
Saphira a female founder and CEO, has a mission to empower, heal and give back by way of beauty. Saphira is a salon professional healing hair care line infused with 26 minerals. The Saphira philosophy believes that each person has her/his own unique “minerals” or beautiful qualities.
Goldwell Colour products have been formulated for use on specific tones. Choose the right one for your hair, whether that's blonde, redhead, or brown. Many products are specialised even more, with different formulas used for light or dark blonde, dark brown or black. The ingredients are specially selected to combat the particular problems that different hair colours face.